Max Whiting https://maxwhiting.com Max Whiting Sun, 05 Nov 2023 05:31:47 +0000 https://maxwhiting.com en Analogue Academy https://maxwhiting.com/Analogue-Academy Sun, 05 Nov 2023 01:58:29 +0000 Max Whiting https://maxwhiting.com/Analogue-Academy Analogue Academy Branding 2023 <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fdb42313c485b928bfa402b9040f1ae5f61fbd5107e66dda9e1e0dc337c683ee/Instagram_Content_TouchPoints.jpg" data-mid="195893927" border="0" src="https://freight.cargo.site/w/1000/i/fdb42313c485b928bfa402b9040f1ae5f61fbd5107e66dda9e1e0dc337c683ee/Instagram_Content_TouchPoints.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ac98d0b5af2b9be366b4ff5eecf870d621042bfcc7468914ec62c38470573ff8/Instagram_Profile.jpg" data-mid="195893928" border="0" src="https://freight.cargo.site/w/1000/i/ac98d0b5af2b9be366b4ff5eecf870d621042bfcc7468914ec62c38470573ff8/Instagram_Profile.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/2c7448ca32576dd2aae1cc8996038c10c1f79a52c07517c08690504a5d318c16/AnalogueAcademy_Website_2.jpg" data-mid="195893885" border="0" src="https://freight.cargo.site/w/1000/i/2c7448ca32576dd2aae1cc8996038c10c1f79a52c07517c08690504a5d318c16/AnalogueAcademy_Website_2.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/517a073412583161adb0acc1973ef2985818e69410567b78d283d41a9380080e/AnalogueAcademy_Website_3.jpg" data-mid="195893886" border="0" src="https://freight.cargo.site/w/1000/i/517a073412583161adb0acc1973ef2985818e69410567b78d283d41a9380080e/AnalogueAcademy_Website_3.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/4b08c9f0d4119eb48f456a1078ee98d2e9b1af6fe53de63550c2a5ed920778d8/BusinessCard_1.jpg" data-mid="195893907" border="0" src="https://freight.cargo.site/w/1000/i/4b08c9f0d4119eb48f456a1078ee98d2e9b1af6fe53de63550c2a5ed920778d8/BusinessCard_1.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d997962c8a1a718ae0f0b5df7fe3e438442293679f0b2fed02cbfa53d7afefcb/BusinessCard_2.jpg" data-mid="195893908" border="0" src="https://freight.cargo.site/w/1000/i/d997962c8a1a718ae0f0b5df7fe3e438442293679f0b2fed02cbfa53d7afefcb/BusinessCard_2.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e3f5b7ca54122d0962c57c3c8e5249361b7760f303d3225b8741b01d6a925625/Side_1.jpg" data-mid="195893930" border="0" src="https://freight.cargo.site/w/1000/i/e3f5b7ca54122d0962c57c3c8e5249361b7760f303d3225b8741b01d6a925625/Side_1.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a3ce5b2c1d9d28c4a5b34f21f9cb248f38882394ec0a02435486b48cc451e0f9/Side_2.jpg" data-mid="195893931" border="0" src="https://freight.cargo.site/w/1000/i/a3ce5b2c1d9d28c4a5b34f21f9cb248f38882394ec0a02435486b48cc451e0f9/Side_2.jpg" /> Analogue Academy Rebrand The identity system for an independently owned cafe and film development lab, Analogue Academy. Situated in Geelong, this unique establishment serves as a creative hub and actively champions local artists, voices, and community through curated exhibitions. Inherent in its name, the brand embraces ideas of form in space, tactility, and play. The letter A takes centre stage, showcasing its versatility as it both creates and breaks space. This play with form encapsulates the brand's active and dynamic role within the local arts community. Anchored by the sensibility of PP Object Sans, the brandmark embodies accessibility and clarity across all communication formats. This reflects the brand's commitment to inclusivity and ensures a cohesive and recognisable visual language. Analogue Academy Film https://maxwhiting.com/Analogue-Academy-Film Sun, 05 Nov 2023 04:09:42 +0000 Max Whiting https://maxwhiting.com/Analogue-Academy-Film Analogue Academy Film Packaging 2023 <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/8b2e7a85bfc986a98a6d04b6fc65f85e5fae61adf039cb13e4f59a5a24975b2c/Daydream.jpg" data-mid="195895249" border="0" src="https://freight.cargo.site/w/1000/i/8b2e7a85bfc986a98a6d04b6fc65f85e5fae61adf039cb13e4f59a5a24975b2c/Daydream.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/cb32d753e1bf08e7362ff46b9477faa5c549cbc849d76ef1583acc692899c630/Nightmare.jpg" data-mid="195895252" border="0" src="https://freight.cargo.site/w/1000/i/cb32d753e1bf08e7362ff46b9477faa5c549cbc849d76ef1583acc692899c630/Nightmare.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ea1e6a466c2d1e8e4870556defbfd023ae5cf6629346e23ad038f270332bff5b/Film_Packs_3s.jpg" data-mid="195895250" border="0" src="https://freight.cargo.site/w/1000/i/ea1e6a466c2d1e8e4870556defbfd023ae5cf6629346e23ad038f270332bff5b/Film_Packs_3s.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/508fa578290ff71dab9d63b2f99d6e9c5f09d84076896e9a9c05596852e5178a/Film_Packs_Flat.jpg" data-mid="195895251" border="0" src="https://freight.cargo.site/w/1000/i/508fa578290ff71dab9d63b2f99d6e9c5f09d84076896e9a9c05596852e5178a/Film_Packs_Flat.jpg" /> Analogue Academy Speciality Film Packaging The Art Direction for Analogue Academy's specialty film packages is a visual exploration that elevates the brand's identity through distinctive product offerings. Each package is titled to capture the essence of the film stocks, creating a cohesive and visually striking extension of the Analogue Academy brand. Drawing from this language mobilises the package's conceptual approach towards consistency, high quality, and visible punch, reinforcing Analogue Academy's commitment to excellence. Last Days of Detroit https://maxwhiting.com/Last-Days-of-Detroit Sun, 05 Nov 2023 04:32:55 +0000 Max Whiting https://maxwhiting.com/Last-Days-of-Detroit The Last Days of Detroit Publication 2023 <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d2e61c2866a3ad240cf0eb2878c737dab93c5ca80633c4b8e1139185951fa616/1.jpg" data-mid="195896034" border="0" src="https://freight.cargo.site/w/1000/i/d2e61c2866a3ad240cf0eb2878c737dab93c5ca80633c4b8e1139185951fa616/1.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/8a4dafd5a8c98f10c9bfcb0ae9676c482876646570a0f6ab485891737692cdba/2.jpg" data-mid="195896035" border="0" src="https://freight.cargo.site/w/1000/i/8a4dafd5a8c98f10c9bfcb0ae9676c482876646570a0f6ab485891737692cdba/2.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/2f3a049138ee24ac5f10cadd03eeac309c64cd410fdcf07c66c1cd3273ca33da/3.jpg" data-mid="195896036" border="0" src="https://freight.cargo.site/w/1000/i/2f3a049138ee24ac5f10cadd03eeac309c64cd410fdcf07c66c1cd3273ca33da/3.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fbf74c7908dad83e84a6d169411624a1fea17e21213d0570c9fb000574694077/4.jpg" data-mid="195896037" border="0" src="https://freight.cargo.site/w/1000/i/fbf74c7908dad83e84a6d169411624a1fea17e21213d0570c9fb000574694077/4.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fd61f61e952111a76636fd9f91c387fcdcc9fed2d998f5cc4ae7f527398c9257/6.jpg" data-mid="195896039" border="0" src="https://freight.cargo.site/w/1000/i/fd61f61e952111a76636fd9f91c387fcdcc9fed2d998f5cc4ae7f527398c9257/6.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c29d8ab649cc599aed6021ad479eaacfac1247b95213941ac198d233451a4ae0/7.jpg" data-mid="195896040" border="0" src="https://freight.cargo.site/w/1000/i/c29d8ab649cc599aed6021ad479eaacfac1247b95213941ac198d233451a4ae0/7.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/21e9e7517cca3979e5f8af6dc968420ea4c73a85ca09d2b11b2338d9f906b62f/5.jpg" data-mid="195896038" border="0" src="https://freight.cargo.site/w/1000/i/21e9e7517cca3979e5f8af6dc968420ea4c73a85ca09d2b11b2338d9f906b62f/5.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/21e9e7517cca3979e5f8af6dc968420ea4c73a85ca09d2b11b2338d9f906b62f/5.jpg" data-mid="195896038" border="0" src="https://freight.cargo.site/w/1000/i/21e9e7517cca3979e5f8af6dc968420ea4c73a85ca09d2b11b2338d9f906b62f/5.jpg" /> The Last Days of Detroit: Motorcars, Motown, and the Collapse of an Industrial Giant&nbsp; The "Last Days of Detroit: Motorcars, Motown, and the Collapse of an Industrial Giant" is a visual tour through Mark Binelli's intimate relationship with the city that chronicles Detroit's slow decay through the years. The communication evokes this degradation and subverts conventional notions of the American Dream under its bastardised aesthetic. A folded American flag encases the book, serving as a poignant symbol of the demise of capitalist Detroit. Deepinging this narrative is the Swiss typeface that crumbles as the book unfolds, alluding to the collapse of modernist values embodied by Detroit. Bush Kush https://maxwhiting.com/Bush-Kush Sun, 05 Nov 2023 04:56:51 +0000 Max Whiting https://maxwhiting.com/Bush-Kush Bush Kush Packaging 2023 <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c4c78b7c22ca3ac9a6bf9681d83373558855969ef57a0860a8f98866be2e3de5/Bush-Kush.jpg" data-mid="195896297" border="0" src="https://freight.cargo.site/w/1000/i/c4c78b7c22ca3ac9a6bf9681d83373558855969ef57a0860a8f98866be2e3de5/Bush-Kush.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e837f6105eb8d72e992c7c478a767760717077b4a250d76e102c5a58051c6943/Bush-Kush-2.jpg" data-mid="195896299" border="0" src="https://freight.cargo.site/w/1000/i/e837f6105eb8d72e992c7c478a767760717077b4a250d76e102c5a58051c6943/Bush-Kush-2.jpg" /> Bush Kush The Art Direction for Bush Kush is a vibrant celebration of good times with a touch of irreverence. Embracing the brand's larrikin spirit, the design concept takes an illustrative approach that ensures the brand doesn't take itself too seriously. Iconography and colour choice tie the packages to Australiana and characterise Bush Kush as a unique and approachable player in the Australian cannabis market. Craft Victoria https://maxwhiting.com/Craft-Victoria Sun, 05 Nov 2023 05:03:24 +0000 Max Whiting https://maxwhiting.com/Craft-Victoria Craft Victoria Publication 2023 <img width="1441" height="1440" width_o="1441" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fedfc83f379497fcc0c35acd77a323530739f9ec243a872acc16547154108d98/4.jpg" data-mid="195896433" border="0" src="https://freight.cargo.site/w/1000/i/fedfc83f379497fcc0c35acd77a323530739f9ec243a872acc16547154108d98/4.jpg" /> <img width="1441" height="1440" width_o="1441" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fedfc83f379497fcc0c35acd77a323530739f9ec243a872acc16547154108d98/4.jpg" data-mid="195896433" border="0" src="https://freight.cargo.site/w/1000/i/fedfc83f379497fcc0c35acd77a323530739f9ec243a872acc16547154108d98/4.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f64740c9410f54bf954a7c9d78563b688598c988767f23995a8aa20d0bbf8bc2/5.jpg" data-mid="195896479" border="0" src="https://freight.cargo.site/w/1000/i/f64740c9410f54bf954a7c9d78563b688598c988767f23995a8aa20d0bbf8bc2/5.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b0378d461acdec61256fe0899ceb40ae6d4a094443ecf17fbe636d123a41a42a/2.jpg" data-mid="195896483" border="0" src="https://freight.cargo.site/w/1000/i/b0378d461acdec61256fe0899ceb40ae6d4a094443ecf17fbe636d123a41a42a/2.jpg" /> Craft Victoria 2023 Annual Report The 2023 Annual Report for Craft Victoria explores the human impulse to create. The communication's sporadic colour use imparts the Annual Report with a playful bounciness while a uniform grid structure maintains the brands' professionalism. A dot-to-dot initiates user engagement and prefaces Craft Victoria's values of connection and collaboration. Finedine Magazine https://maxwhiting.com/Finedine-Magazine Sun, 05 Nov 2023 05:18:03 +0000 Max Whiting https://maxwhiting.com/Finedine-Magazine Finedine Magazine Photography 2022 <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/bfbf366584e5cb2b151a05590c27affafe8bd8d5830d27039d72359590e69a02/3.jpg" data-mid="195896675" border="0" src="https://freight.cargo.site/w/1000/i/bfbf366584e5cb2b151a05590c27affafe8bd8d5830d27039d72359590e69a02/3.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b3626e0aa2ebb2f50d2b2fcbaef7b4a71d2f0e857831ed98491b7d8fd8682c3e/2.jpg" data-mid="195896674" border="0" src="https://freight.cargo.site/w/1000/i/b3626e0aa2ebb2f50d2b2fcbaef7b4a71d2f0e857831ed98491b7d8fd8682c3e/2.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/74960a63bb4c7e19a78b5a8c374a791b7a5f1a65fb8268e042d6a03e56d15acb/Untitled-1.jpg" data-mid="195896676" border="0" src="https://freight.cargo.site/w/1000/i/74960a63bb4c7e19a78b5a8c374a791b7a5f1a65fb8268e042d6a03e56d15acb/Untitled-1.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/74960a63bb4c7e19a78b5a8c374a791b7a5f1a65fb8268e042d6a03e56d15acb/Untitled-1.jpg" data-mid="195896676" border="0" src="https://freight.cargo.site/w/1000/i/74960a63bb4c7e19a78b5a8c374a791b7a5f1a65fb8268e042d6a03e56d15acb/Untitled-1.jpg" /> Finedine Magazine Issue 15 Art direction and photography for Finedine Magazine's quarterly release for autumn 2022. The magazine spotlights food and wine to bring its readers the best contemporary dining in Victoria. The photographic concept is centralised around warmth and homeliness and is curated to evoke the comforting ambience of autumn. Each image becomes a visual ode to the rich flavours and textures of the season. A framed magazine diverts emphasis toward the photographs, which allows readers to immerse themselves in their cozy aesthetic. Melbourne Gin Company https://maxwhiting.com/Melbourne-Gin-Company Sun, 05 Nov 2023 05:25:16 +0000 Max Whiting https://maxwhiting.com/Melbourne-Gin-Company The Melbourne Gin Company Photography 2022 <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9a0b0104ebbd91bc6d9f96efc79245f4c8b7b920e552ee4224b062601826e853/1.jpg" data-mid="195896842" border="0" src="https://freight.cargo.site/w/1000/i/9a0b0104ebbd91bc6d9f96efc79245f4c8b7b920e552ee4224b062601826e853/1.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ad030b37b3b004ce344ab6d0272384bc4788ef1f5e651de5d2ae6d0c0340616e/2.jpg" data-mid="195896846" border="0" src="https://freight.cargo.site/w/1000/i/ad030b37b3b004ce344ab6d0272384bc4788ef1f5e651de5d2ae6d0c0340616e/2.jpg" /> The Melbourne Gin Company Poster &amp; Banner Art direction and photography for The Melbourne Gin Company's handcrafted, dry gin. With a commitment to capturing the essence of this artisanal spirit, the communication's photographic direction centres on infusing a sense of vintage class and authenticity into the product imagery. The design narrative unfolds as an exploration of history within a contemporary space, navigating the delicate balance between modernity and the allure of the past. Oktoberfest Oz https://maxwhiting.com/Oktoberfest-Oz Sun, 05 Nov 2023 05:31:47 +0000 Max Whiting https://maxwhiting.com/Oktoberfest-Oz Oktoberfest Oz Branding 2022 <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/cdb373642bdb83710189ac7f076d9dfd5b78a6a8cf3dce9d3e457dcd3170ed6b/Oktoberfest-Oz.jpg" data-mid="195899712" border="0" data-scale="NaN" src="https://freight.cargo.site/w/1000/i/cdb373642bdb83710189ac7f076d9dfd5b78a6a8cf3dce9d3e457dcd3170ed6b/Oktoberfest-Oz.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/cdb373642bdb83710189ac7f076d9dfd5b78a6a8cf3dce9d3e457dcd3170ed6b/Oktoberfest-Oz.jpg" data-mid="195899712" border="0" src="https://freight.cargo.site/w/1000/i/cdb373642bdb83710189ac7f076d9dfd5b78a6a8cf3dce9d3e457dcd3170ed6b/Oktoberfest-Oz.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/8498e9030ad787023f5d5ef2f87492dc60533fa853cb8becfb8f7f4102b5de9f/4.jpg" data-mid="195899710" border="0" src="https://freight.cargo.site/w/1000/i/8498e9030ad787023f5d5ef2f87492dc60533fa853cb8becfb8f7f4102b5de9f/4.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5695623b31c893a589e94e453bdd8359bdc504446e3fa0efdbe29c47fd0f345d/1.jpg" data-mid="195899684" border="0" src="https://freight.cargo.site/w/1000/i/5695623b31c893a589e94e453bdd8359bdc504446e3fa0efdbe29c47fd0f345d/1.jpg" /> Oktoberfest Oz City of Greater Geelong&nbsp; Branded identity for the City of Greater Geelong's Oktoberfest Oz. The event plunges itself into a thriving culture of beer enthusiasts while showcasing Victoria's premier producers. The design concept capitalises on the event's spirit for entertainment and employs a visual language that is equally vibrant. Its typographic focus ensures informative communications, though it also functions to capture the rich tapestry of Victoria's beer culture and its energy.&nbsp;