Analogue Academy

Branding

2023

Analogue Academy Rebrand

The identity system for an independently owned cafe and film development lab, Analogue Academy. Situated in Geelong, this unique establishment serves as a creative hub and actively champions local artists, voices, and community through curated exhibitions. Inherent in its name, the brand embraces ideas of form in space, tactility, and play.

The letter A takes centre stage, showcasing its versatility as it both creates and breaks space. This play with form encapsulates the brand's active and dynamic role within the local arts community.

Anchored by the sensibility of PP Object Sans, the brandmark embodies accessibility and clarity across all communication formats. This reflects the brand's commitment to inclusivity and ensures a cohesive and recognisable visual language.

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