MAX
WHITING
The Melbourne Gin Company
Photography
2022
The Melbourne Gin Company Poster & Banner
Art direction and photography for The Melbourne Gin Company's handcrafted, dry gin.
With a commitment to capturing the essence of this artisanal spirit, the communication's photographic direction centres on infusing a sense of vintage class and authenticity into the product imagery. The design narrative unfolds as an exploration of history within a contemporary space, navigating the delicate balance between modernity and the allure of the past.
Art direction and photography for The Melbourne Gin Company's handcrafted, dry gin.
With a commitment to capturing the essence of this artisanal spirit, the communication's photographic direction centres on infusing a sense of vintage class and authenticity into the product imagery. The design narrative unfolds as an exploration of history within a contemporary space, navigating the delicate balance between modernity and the allure of the past.